City of Deadly Dreams: Mystery by Elyse Douglas
Publisher: Broadback (May 1, 2021)
Category: Hard-Boiled Mystery, Private Investigator Mystery
Tour dates: May 31-June 30, 2021
Available in ebook, 250 pages; ISBN: B08Y86X4B3
Dane Cooper, an NYC Hell’s Kitchen private detective, is hired by a Tennessee man to find his handsome, 20-year-old son named Elvis, who has been missing for several months. Though hesitant at first, Dane takes the case because he needs the money. Dane soon learns that the case centers around a beautiful, mysterious blonde, named Darcy. Against his better judgment, he falls for her, believing she might lead him to Elvis. Her dangerous secrets trouble him, and he realizes he can’t trust her.
Dane’s investigation turns deadly when he learns that Elvis has left a trail of pregnant young girls, unhappy husbands, and vengeful women. Dane becomes a target as he struggles to find Elvis and save him from the killers who are closing in. Can Dane save Elvis and himself, or will Darcy’s secrets get them all killed?
Buy Link: Amazon
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Budget Timeline for Marketing Books by Elyse Douglas
“Only a fool learns from his/her own mistakes. The wise person learns from the mistakes of others.” – Otto von Bismarck
What has Elyse Douglas learned from others regarding marketing? Have a good product first before you think of spending money on advertising. Make sure you’ve answered all pertinent questions before you write the book. Below are steps we suggest you take before you write a word.
1.) Create a marketing campaign before you write the book. This saves a lot of time and money on advertising down the road. If you can’t figure out how to market the book before you write it, it will be difficult to market it afterwards. Write the title, a brief description and then a longer description. If possible, create the book cover or hire someone. (It doesn’t have to be the final cover, but it will fix the book in your mind and help you market it later.)
2.) Answer these questions: Who is your primary audience? What is the genre? Why should anyone want to read your book?
3.) Send the book to a good editor.
4.) After it is edited, have it proofread by a professional
5.) Ensure the book cover is designed professionally, and that it is alluring.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
Now you’re ready for a marketing strategy.
Will you list the book for preorder? That will determine how much you’ll budget for your overall marketing plan. It also depends on if this is your first novel, or if you have a backlist of ten books or more.
Everyone’s budget is different, but for any book to be successful, one MUST ADVERTISE and market. You MUST spend money.
If possible, you should plan a budget of not less than one to two thousand dollars.
As to marketing platforms, we primarily use Facebook, Amazon and Bookbub.
First Bookbub: We have had seven Bookbub Featured Deals, and the exposure has helped immensely both nationally and internationally. The fees for their services are listed when you apply to be selected.
Facebook is also a great source for marketing, with 2.80 billion monthly active users. Placing a book ad on Facebook takes practice for success and the budget has to be controlled, but the general rule of thumb is, expect to spend from two-to-three hundred dollars per month per book on Facebook.
Amazon can be a problem child. They are constantly changing their robots, and their dashboard cannot compare with Facebook’s. However, exposure on Amazon can produce success as long as the marketer understands how Amazon works. That takes time and research. Budgets will vary according to genre, back lists and skill with using keywords.
“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengel
Your budget timeline will greatly depend on how well your book is selling. It is helpful and necessary to test your marketing strategy before you commit a lot of money. If your book takes off, increase your budget and presence. If the book falters, try new ads on the portals mentioned above. If, after some time, the book struggles for sales and readership, you might want to pull your ads and save your money.
“Creativity without strategy is called art, creativity with strategy is called advertising.” – Prof. Jef L. Richards
Spend time exploring why the novel is not selling. Is it clumsy marketing? The cover? The genre? Bad editing?
All the above are the rules Elyse Douglas follows in writing, marketing and budgeting a new novel. As a suggestion, for commercial fiction writers, the following quote might be helpful, especially at this time.
“People spend money when and where they feel good.” – Walt Disney
About Elyse Douglas
Elyse Douglas is the pen name for the married writing team Elyse Parmentier and Douglas Pennington. Elyse grew up near the sea, roaming the beaches, reading and writing stories and poetry, receiving a master’s degree in English Literature. She has enjoyed careers as an English teacher, an actress and a speech-language pathologist.
Douglas has worked as a graphic designer, a corporate manager and an equities trader. He attended the Cincinnati College Conservatory of Music and played the piano professionally for many years.
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This giveaway is for 1 ebook copy to 2 winners. It is open to the U.S. only and ends on July 1, 2021, midnight pacific time. Entries are accepted via Rafflecopter only.
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