CRACK THE CODE: 10 Proven Secrets that Motivate Healthy Behavior and Inspire Fulfillment in Men Over 50 by Louis Bezich
Category: Adult Non-fiction 18 yrs +, 302 pages
Genre: Men's Health / geared towards Men Over 50
Publisher: Somo Press, LLC | Release date: November 2018
Tour dates: Apr 13 to Apr 24, 2020
Content Rating: G: No sex, violence, or bad language. Written for men over 50, or their wives.
"Crack The Code" presents an unconventional, motivation-based approach to health for men 50 and over. Ten strategies for creating and maintaining inspiration for a healthy lifestyle are advanced from a platform of survey research, interviews and the author’s personal experiences. Primary audiences for the book are men over 50 and the people that love them; their wives, partners, children and grandchildren. Additional audiences include health care providers, insurers, policy makers, men of all ages who want to find motivation for healthy behavior and anyone who has struggled with their health.
Asserting that without motivation no diet, exercise program, technology or other strategy will produce sustained results, "Crack The Code" describes how healthy-living men, one of the most health-challenged segments of the American population, exhibit a strong cognitive association between their life’s priorities and their behaviors; a catalytic awareness in which men often integrate their valued relationships into their health behaviors (they take walks with their wife). What the author terms Male Cognitive Behavioral Alignment. The secret sauce of male motivation outlined in the book is derived from a nationwide survey of 1,000 healthy-living men. "Crack The Code" translates the findings into strategies and tactics with actionable exercises.
Personal stories from interviews and focus groups add practical insights and emotion that engages readers. A discussion of relevant theories from psychology, management science and the fields of decision making and behavior change anchor the model in a context of well-established thinking. "Crack The Code" concludes with a call to action for a new culture of men’s health, outlining a confluence of social, economic and political factors in the US and beyond that represent a tipping point where healthy behavior among 50 plus men will become the new norm. Crack The Code’s focus on motivation and the psycho-social underpinnings of behavior fills a gap in a market dominated by publications on traditional diet and exercise. By digging deeper and using everyday men as a source, "Crack The Code" breaks new ground for a burgeoning segment of the baby-boomer population that is in desperate need of help. The potential to influence men of other ages as well as health care providers, insurers and policy makers, creates a tremendously valuable read.
Buy the Book: Amazon.com ~ Barnes & Noble ~ IndieBound ~ Add to Goodreads
REVIEW BY LAWonder10:
Crack the Code is a truly motivating book for any man but is especially directed at a 50+ years of age, men's audience. It would be wise for younger men to make note of what is presented and follow. It would surely increase meaning and happiness in younger men's lives, plus, increase their life span.
In this book, it begins with several surveys. One is the fact men are basically more unhealthy than women and their life spans are ten years less than women, on an average. Women tend to be more health conscious and go to doctors before symptoms get too severe.
I feel the main, key survey is the shift in priorities as men age. In their twenties, most men tend to hold onto their boyish attitudes and habits. As they age their focus becomes more centered on others, ore than themselves. By the time they reach their fifties, men's focus drastically becomes more centered on enduring relationships.
Behavioral Scientists agree that humans have certain, fundamental emotional needs. How one obtains certain levels of accomplishment, influences one's personal happiness. Therefore, the author has list of thought-provoking questions to assist men in determining what things are significant enough to motivate them to make changes in their lives.
"Habits, Rituals and Routines are common in healthy men". The author elaborates on this in the following chapters.
An optimistic, positive attitudes is a strong motivation. The author lists many ways this can be accomplished, even with unexpected or unwanted life changes.
In this book, the author not only draws from his experiences and wisdom but shares brief stories from various individuals. There are surely, stories each man can relate to.
The book is divided into three sections, with stories in every chapter. There is a summary at the end of each chapter, to reiterate the key steps in accomplishing what is presented there.
This is well organized, well-written and is very motivational and "to the point". I was gifted this book with no pressure for a positive review. This is my honest review.
I offer a Four and a Half stars rating.
Watch the Trailer Below...
Building a “Social Network”
If you see the value in having a network of friends — with some closer than others — then the answer is simple, but not easy. Making a conscious effort to build your social network may force you way outside of your comfort zone. However, relationships don’t just happen. They take time, effort and a little strategy. If it sounds like work, it is. Larry Alton, a writer for The Good Men Project, recommends that adult men looking to make friends become an active participant in local organizations such as fraternal groups, business networking groups, churches, sports leagues and hobby groups. I agree that these are excellent sources of relationships that can remain on the outer edge of your social sphere or grow into more personal dimensions of your life. They represent the structure that I referenced earlier.
My advice, based on the research I’ve conducted on healthy-behaving men, includes these three tips:
1) Develop your friendship specifications
This may seem a little too structured, but you can’t find a friend if you don’t know what you’re looking for. Reflect on your interests, priorities, day-to-day routines, and all of the factors which can influence compatibility and sustainability. Then create a mental set of specifications. It will make your process much more effective.
2) Inventory your current engagement
Reflect in all of your business, civic, social and other activities and, using your specifications, determine if there is anyone among these groups that shares your values and interests.
3) Be Fearless
I get it. This whole thing sounds a little weird and more like some corporate marketing task. It is. You’re simply marketing yourself. Though this is clearly out of your comfort zone, be fearless. There’s nothing but upside, new experiences and a boost to your long-term health and well-being.
Meet the Author:
An executive for over 40 years in the public and private sectors, Louis Bezich currently serves as a Senior Vice-President with a major health care system. He is an adjunct professor in the Graduate Department of Public Policy and Administration at the Camden Campus of Rutgers University and sits on various public, non-profit and corporate boards. Bezich has published numerous articles in the field of public administration and health and is a contributing author to Corporate Lawbreaking and Interactive Compliance, edited by Jay A. Sigler and Joseph E. Murphy. He holds a master’s degree in public policy from Rutgers University, a bachelor’s degree in social science from the University of Tampa and is a graduate of Harvard University's Program for Senior Executives in State and Local Government.
Connect with the author: Website ~ Facebook ~ Twitter ~ Instagram
Here is the tour schedule.
Prizes: One of Four $25 Amazon Gift Card courtesy of Louis Bezich, author of CRACK THE CODE (ends May 1)
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