We are uniquely shaped by innovations that influenced us during our "coming of age" years between 10 and 25.
It is the technological interactions in our adolescence and college years that guide our generational frames more than anything else,
not the day we were born.We are generations of technology. We are GenTech.
- Dr. Rick Chromey
GenTech: An American Story of Technology, Change and Who We Really Are by Dr. Rick Chromey
Category: Adult Non-fiction 18 yrs +, 328 pages
Genre: History / Cultural & Technical History
Publisher: Morgan James Publishing
Release date: May 26, 2020
Tour dates: Mar 23 to Apr 3, 2020
Content Rating: G : This is a non-fiction book about our technical history and how it has shaped our culture.
Every twenty years a new generation rises, but who and what defines these generations? And could current generational tags mislead and miss the point? In this insightful analysis of technology history since 1900, Dr. Rick Chromey offers a fresh perspective for understanding what makes a generation tick and differ from others. Within GenTech, readers learn how every generation uniquely interacts with particular technologies that define historical temperament and personality and why current generational labels are more fluid than fixed, and more loopy than linear. Consequently, three major generational constellations emerge, each containing four, twenty-year generations that overlap, merge, and blend:
Official Scheduled Release Date is May 26, 2020.
Pre-Order Now: Amazon.com ~ Barnes & Noble ~ IndieBound ~ BAM ~ Powell's ~ Indigo ~ Rediscovered Books
GenTech in the Workplace:
A Fresh Perspective Employing Generations:
The Millennial is creative but lazy and entitled. The Gen Xer is hardworking, but rude and disloyal. The Boomer is reliable but old and out of touch. It’s a generational cocktail that produces derision and indecision, doubt and depression.
So, let’s say you’re a 35-year old and you lead a diverse team of three different ages. You have a worker who’s 18, another is 56 and yet one more aged 65. Traditionally, you view them as Gen Z, Gen X and Boomer, but you could also see them from a different perspective.
Recast them through their generational technologies, to bring out the best performance.
Let me show you how.
The 18-year old: The 18-year old was born in 2001. She’s part of the Net (1990-2010) and iTech (2000-2020) generations. She’s been coming of age since 2011 and will reach full adult maturity in 2026. She’s known only a digital, cyberculture. The internet is like electricity. Her first technology was the smartphone and the iPad. She’s been baptized in social media. As a young employee, she is fluid in digital media, embraces diversity and is constantly connected. She doesn’t do email nor Facebook but enjoys Snapchat and Instagram. She wants to be a YouTube entrepreneur. The Gen Zer likes long breaks and often calls in sick.
The 56-year old: The 56-year old was born in 1963. He’s part of the Space (1950-1970) and Gamer (1960-1980) generations. He came of age between 1973 and 1988. His whole life has been like a video game and a rocket ride. He’s seen revolutions and recessions, a man landing on the moon and a teacher dying at takeoff. He remembers Nixon’s resignation, Reagan’s near assassination and Clinton’s impeachment. He grew up on rabbit ears, snowy channels, and black and white television. Consequently, he’s a bit jaded. He’s a realist. He struggles with newer tech. He still prefers old-school letters but has fully embraced email. He got hit hard by the Great Recession and has little saved for retirement. He’s working for every last penny. The Gen Xer has had five jobs in twenty years.
The 65-year old: The 65-year old was born in 1954. She’s part of the Television (1940-1960) and Space (1950-1960) generations. She came of age between 1964 and 1979. She watched JFK’s assassination, the Beatles and Walter Cronkite on television. She had an 8-Track in her car and a stack of records on her bedroom floor. She’s an idealist with a bit of hippie in her. She doesn’t mind the tech but thinks it’s over-rated. She prefers to talk face-to-face. She’s worked for the company for thirty years. She’s Ms. Reliable and she struggles with the team at times.
You – the 35-year old: And then there’s you. You were born in 1984. You’re part of the Cable Television (1970-1990) and Personal Computer-Cell Phone (1980-2000) generations. You came of age between 1994 and 2009. You grew up in a modem, flip phone, desktop culture. You watched the 9-11 terrorist attacks on CNN and suckled on an MTV cribs reality culture. You are computer literate and tech savvy. You’re confident, verbal and view the world differently than older workers. You don’t mind email but prefer texts.
Your team is a reflection of their “coming of age” technology. One travels life (and work) like a video game while another freely swims in social media. One prefers texts and another wants face-to-face. One is company-loyal and another works to play.
Now you have a good picture of who’s on your team. How will you now delegate workflow? What will change?
The people working for you are the products of their generation’s technology. Use them to the benefit of your business.
They are GenTech. Learn more by buying my book: GenTech – An American Story of Technology, Change and Who We REALLY Are.
GenTech is having a best seller party, Thursday, March 26, 2020, 7-8pm EST on Amazon and the book will be free for 1-hour. Join us, and please share!
Want to learn more about GenTech? Go to www.mygentech.us, and we are on Facebook: @authorrichchromey, Twitter: @MyGenTech2020, and Instagram @MyGenTech. You can reach Dr. Rick Chromey at firstname.lastname@example.org.
Meet the Author:
Rick Chromey is a cultural explorer, social historian and generational futurist. He’s also served as a pastor, professor, speaker/trainer, and consultant. In 2017, he founded MANNA! Educational Services International to inspire and equip leaders, teachers, pastors, and parents. Rick has a doctorate in leadership and the emerging culture; and travels the U.S. and world to speak on culture, faith, history, education, and leadership topics. He has authored over a dozen books on leadership, natural motivation, creative communication, and classroom management. He lives with his wife, Linda, in Meridian, Idaho.
Connect with the Author: website ~ youtube ~ facebook ~ twitter ~ instagram
Here is the tour schedule.
Win 1 of 2 print or 1 of 3 ebook of GENTECH (open USA & Canada) (5 winners) (ends April 10)
To enter the Giveaway click on HERE!
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