Book Title: Don't Write a Crappy Book! by James M. Ranson
Category: Adult Non-Fiction, 210 pages | Release date: Oct 1, 2018
Genre: Business, Authorpreneurship |
Content Rating: PG for occasional mild swearing (hell and damn, mostly, one instance of "shitty")
Publisher: Master Wordsmith Media, in association with Thanet House Books
Tour dates: Oct 8 to 31, 2018
A great book can launch your business into the stratosphere. Unfortunately, most self-published business books rank somewhere between “meh” and “flaming pile of crap.” But your book doesn’t have to suck!
In “Don’t Write a Crappy Book,” editor and entrepreneur James Ranson unpacks the most common–and toxic–mistakes that first-time nonfiction authors make. Peppered with wisdom from a panel of industry experts, this book debunks the dangerous myths that can torpedo your text and offers clear, practical guidance for writing a book you’re proud of. This is the resource for the aspiring authorpreneur who wants to write and publish a book with minimum hassle and maximum results.
This book will teach you:
- How a self-published book can make or break your business (and the THREE factors that determine which it does)
- The biggest blind spots no one tells authors about (and how to look for them BEFORE it's too late)
- How to write a first book that will get positive reviews on Amazon (and why that’s a better goal than becoming a bestseller)
- When writing a business book is the right move for you (and when you should NEVER write one)
- How to self-publish on Amazon to actually get good results for your business (a lot of it happens before you even start writing!)
- What NOT to do when you’re looking for an editor (and how to find a great one)
- Why trying to write and publish a book in 90 days or less is a recipe for disaster (and why no one tells you that!)
- How to avoid do-overs, sunk costs, and other self-publishing headaches (and how to get out of them if they sneak up on you)
Stay out of the crap pile! Discover the secrets to creating a highly valuable book that will expand your influence and grow your business for years to come.
Buy the Book: Amazon | Add to Goodreads
GUEST POST: Title: How to Keep Your Non-Fiction Book From Putting Readers To Sleep
How often have you tried to read a non-fiction book you know has great information in
it...but after three pages of that information, you can barely keep your eyes open or your
attention from wandering? You definitely don’t want to write a book like that!
The solution? Tell stories.
Stories keep non-fiction from being boring as hell. They keep the reader’s attention
engaged even as they convey helpful info, and they often tap into an emotional
connection that makes the reader feel like the book relates directly to them.
Let me give you an example.
An author I’m currently working with helps business owners adapt to change. And
there’s a whole lot of information that goes into learning how to do that. But he’s also
from New Orleans, and a lot of what he learned about adapting to sudden change, he
learned in the aftermath of Hurricane Katrina.
So this guy opens his book with a story about going home, to New Orleans, right after
the floodwaters went down. He tells the reader in palpable detail about that experience,
and as the reader you get to see what he saw, hear what he heard, heck - you can
practically smell what he smelled. You get it all painted for you through the senses, and
that allows you to start the book feeling, on a visceral level, the devastation of that
From there he guides you to the ways this experience can connect to what happens in
your business when IT goes through some episode of devastation. And you are right
there, relating to it deeply, so it naturally follows that you start to wonder about what this
Katrina moment was for you in your business. You ask yourself, “Where have I just
been standing in the wreckage of some aspect of my business, trying to figure out what
I could have done differently?”
That is powerful! And because it’s related through story, it works so much better than if
the author would have simply opened saying something like, “Yeah, so there was a
Hurricane. It devastated a city. Your business is like that city after something goes
wrong.” The difference in impact is like night and day.
Stories illustrate the points in your book in a way that allows the reader to say, “Oh
yeah, I had something like that happen to me.” Or, “Wow, I never thought about it that
way, but I see it now.” And the story, because it is so much more personal, and very
much more emotionally impactful than just a bunch of information, will allow the reader
to relate to what you’re saying, so much more so than if you were to just serve the facts
on a platter.
When someone reads your book, they’re not reading it to hear about you, and they’re
not reading it to hear about the step-by-step solution you have. They’re reading it to
relate to you and to learn about themselves. If all you do is either talk about yourself or
give information or instructions, that’s not going to be relatable. But when you tell a
story, you create a situation where the reader gets to see themselves in what you’re
saying. And from there, anything is possible.
About the Author:
James Ranson, The Master Wordsmith(TM), is a Wall-Street-Journal-bestselling editor, ghostwriter and book coach who has helped over 200 consultants, coaches, speakers and other thought leaders create high-quality books. Clients of his have gone on to sell thousands of books, receive book deals from publishing houses, and be featured in regional and national media outlets. In addition to his own clients, James is a writer and book doctor for Thanet House Books, and is on recommended professional lists for Scribe Media(formerly Book in a Box), My Word Publishing, BrightFlame Books and Authors Unite. His second book, Don’t Write A Crappy Book!, will be published on October 1, 2018. A graduate of Carnegie Mellon University, James lives in Atlanta, GA, with his fiancée and a very needy cat.
Connect with the Author: Website ~ Twitter ~ Facebook
Here is the tour schedule.
Prizes: 5 winners will get an ebook copy of Don’t Write a Crappy Book, 1 winner will get a $20 Amazon GC and 3 winners will get a $10 Amazon GC (open to USA and Canada / 9 winners total)
(ends Nov 7, 2018)
Write something about yourself. No need to be fancy, just an overview.